The Groove is a technology for mental freedom
“Properly understood, any new and better way of doing things is technology”
Peter Thiel - PayPal founder & Facebook’s first investor
How do you push yourself to build a successful company without isolating yourself from family, or hurting your health?
We found a simple answer: stay in The Groove
We all have patterns & habits. Some we are aware of. Some we are not. But either way, we act them out IRL
This is The Groove
But there’s a problem
Neuroscientists agree: you're a chimp riding an elephant. The elephant moves, and the chimp makes up a story as to why it moved that particular way.
Do you know The Groove you are in? Do you suspect you have habits that would be healthy to change? And to stick to?
That’s why you need to build your Awareness - see below - and join The FAM!
The Groove is a metaphor
This metaphor is a way to make sense of your diffuse grab-bag of personal development habits
Good Habits = Good Groove = Good Mental
Bad Habits = Bad Groove = Bad Mental
Guess which groove gets you up your mountain better?
Your Groove will create your success, or sabotage your success
The Groove has 5 elements
1. Body
Exercise, diet / nutrition, sleep
2. Mind
Knowledge, skills, philosophy / psychology, mental health
3. Awareness
The ability to observe Mind & Body without judgement or drama.
4. Motivation
Are you clear on what you are doing and why – and is it truly true to you?
5. Tribe
People you can be yourself with – that know you deeply – and that have your back
Your Groove is unique
You may like rock. You may like techno. Either way, you just need to be dancing! Staying in the rhythm that will make your life a success
“Life is about rhythm. We vibrate, our hearts are pumping blood. We are a rhythm machine, that's what we are.”
Mickey Hart - drummer of The Grateful Dead
“You’re often navigating a daily emotional rollercoaster on your own, which can be slightly terrifying and isolating”
“The FAM provides an opportunity to be with other kind, curious crazies in different industries, who enjoy helping you solve problems & face your fears”
Ceri Hand
Creative Coach
The key to mental freedom is Awareness
You are made of 3 elements
Body
Good food & exercise
= Strong Body
Mind
Good education & learning
= Strong Mind
Awareness
When you can observe your urges,
emotions and thoughts without action
= Strong Awareness
Build your Awareness Muscle
We get swept into action by our Body (emotions) and Mind (thoughts) - which risks unnecessary upset and bad decisions
Your stress creates more stress
But we’re often only aware of this afterwards - when events and emotions subside. You are NOT free. You are trapped in a hamster wheel of headf**k.
This is because your Awareness Muscle is weak
You get pulled this way - and that - by passing thoughts, notifications, or simply a squirt of brain chemical
Just who is in charge here? You are being tyrannised by your Mind. So why not choose mental freedom?
You are not your Mental
My name is Dan Kirby - the Founder of Founders Are Mental. I have been a founder for 22 years, exited x2 7 figure service businesses. And I have struggled with self-created mental torture for decades…
My reactivity was off the charts - my chimp was in control - a big grumpy gorilla stomping about!
I just could not switch off, had very little peace of mind
This resulted in two burnouts and a clinical depression diagnosis. I do not recommend this
The Awareness Muscle is shorthand for working on your spiritual health. FYI I am a long standing techie-atheist type - allergic to “woo”
Michael Singer says, in his bestselling book The Untethered Soul that
“You are not the voice of the mind, you are the one who hears it"
Working on The Awareness Muscle - has made my life as a founder much less stressful (compared to what it was like before…I’m not a monk)
It turned my clinical depression diagnosis from an 80% problem (bad) into a 20% problem (not bad)
It has done the same for close colleagues with ADHD
…and it works for people without mental health issues too!
Just read our testimonials :-)
“I found more peace - with people in the same shoes”
Farouk Jivani
Book a call
Schedule to speak direct to Dan - our founder - to understand more, see if we are a good fit plus learn a simple tool to help build your Awareness
Join The FAM!
Knowing what to do - and the benefits it brings - is great. But sticking to it - like any practice - is easier amongst others that ‘get it’ and will hold you accountable
Stay in The Groove
Learn ways to get peace of mind, and switch off systematically in only a few hours a month - from your own office
