Awareness coaching company for ambitious
tech entrepreneurs

Your biggest danger is your own mind

Never switching off has a dark side. It can make you ill - and if you’re not careful - an asshole

It clouds your strategy, your creativity, your time with the family

We discovered a simple way to fix this - systematically - and fast

or subscribe to The Weekly Mental

Choose peace of mind

Being a founder means your mind is always on. At the office, the concert, the romantic date…

Imagine mental freedom

The ability to easily unlock new headspace - and to better focus on what really matters


Fully present at home


Better co-founder & investor relationships


Calm in minutes

What is Awareness Coaching?

Body
Good food & exercise

Mind
Good education & learning

Awareness
Observing your emotions & thoughts without action or judgement

Strengthening your Awareness will help switch off your mind, stop any feelings of overwhelm and F-off your stress

Your level of Awareness is the difference between success and failure,
especially if you want success both in business and at home

or subscribe to The Weekly Mental

“By the second workshop I was starting to see the gains I made in only one month. I feel very centred, much less anxious & very energised. Can’t wait to see where I am in a year.”

“I rocked up to the 1st workshop a little stressed - as I had a lot of work on - and taking two hours out of my day seemed like a luxury…

“Within minutes I was taken out of the weeds and suddenly into a practical, honest & reflective place around my whole self”

“I was bowled over by how calm and centred I felt. To find a space where I can talk with like minded people who understand me - is so useful, and has improved my co-founder relationship”

Caroline van den Bergh

Book a call

Schedule to speak direct to Dan - our founder - to understand more, see if we are a good fit plus learn a simple tool to help build your Awareness

Join The FAM!

Knowing what to do - and the benefits it brings - is great. But sticking to it - like any practice - is easier amongst others that ‘get it’ and will hold you accountable

Stay in The Groove

Learn ways to get peace of mind, and switch off systematically in only a few hours a month - from your own office

or subscribe to The Weekly Mental

You can have it all

It is possible to build an internationally successful business, enjoy the ride and be fully present at home

But no one teaches you how!

Unless you consume every personal development book, mental health podcast, meditation app and philosophy lecture and figure it out for yourself

We discovered a simple and quick way to quiet your mental activity, and harness any negative emotion for the good

Your Mind is a great asset, but also a great liability, if you cannot learn how to switch it off. Silence your internal critical voice. Get it to STFU for once…

Stay in The Groove, get in The FAM!

or subscribe to The Weekly Mental

Often you are on your own with it all. So get new perspectives and share in our peer-to-peer coaching format

Our program is designed for time-stretched tech entrepreneurs. Simple to access, fast to get results

We want to smile on our founder journey. You will never ever EVER suffer tedious corporate-style workshops with us!

The secret sauce is The Awareness Muscle - aka your spiritual health. We do this with no “woo”

“Dan’s support, philosophy and approach has been revolutionary in both my personal and professional life”

“Along with other people in The FAM, I’ve improved myself and the way I live my life as a founder - and human being - day to day”

Paddy Wright

Me saying FLIPPETY FLIP after something has gone wrong

I’m Dan Kirby - the Founder of The FAM!

  • I have built and exited x2 7-figure digital businesses over the last 22 years. Won awards and spoke at top conferences like SXSW. The fame and money bit

  • But I paid the price

  • Twice burnt out, fried my mental health. Then in 2017 I nearly lost my business and marriage. As a direct result of - er - myself.

  • Somehow I turned it around. Created new and better success. But these painful experiences - combined with a lot of self-work - taught me a valuable lesson. I discovered The Groove

  • I sold the shares in my 20 year tech business to launch The FAM and share this with you

“As a founder things can feel a little closed and isolating

Right from the first meeting I felt part of something. Founders talking about their challenges, the highs, and lows - as well as wonderful tips from people that get it! So much so, I immediately suggested others join too”

Debbie Watts